Traceable all the way back — to where it was grown, and where it became yarn.
True Cotton is an organic cotton with that kind of transparency behind it.
The UPSIDE DOWN LABEL is Moonlightgear Equipment's lifestyle line — made for people who want to enjoy the kind of play that's close to everyday life: skateboarding, climbing, and everything in between.
Within that line, a basic cotton tee is something we think of as a canvas — a place for the work of artist friends who share our world, or for a favourite photograph.
That's the kind of tee we'll be releasing, on an irregular basis.
Organic cotton from Turkey.
True Cotton uses organic cotton from Turkey, traceable all the way to the farm and spinning mill.
Izmir, Turkey — the origin of this cotton — has long been a region known for organic cultivation of olives and fruit.
The raw material is produced by one of Turkey's long-established spinning mills, which operates its own cotton farm.
By using cotton from contracted farms with long-standing relationships, as well as from their own fields, the origin of the raw material is clearly defined — ensuring both consistent quality and full traceability.
A supple, original jersey fabric.
Organic cotton from Turkey has longer fibers than standard cotton.
Fewer joins in the yarn result in a smooth, moist feel against the skin and exceptional suppleness.
To make the most of those raw material qualities — while building in resistance to shape loss, moderate weight, and strength — slightly finer yarn counts were twisted together into a two-ply yarn before knitting.
The result is an original jersey fabric that is not only soft, but tough enough for repeated everyday wear.
A wide silhouette that catches the breeze.
A relaxed wide box silhouette.
By combining the supple, moderately absorbent fabric with a wide silhouette, the tee stays light against the skin even when you sweat — catching the wind rather than clinging.
A basic tee in the truest UPSIDE DOWN LABEL spirit — worn alone or layered, it sits naturally either way.
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Model height: 170cm, weight: 65kg, wearing size M.
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Model height: 164cm, wearing size S.
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Model height: 174cm, weight: 58kg, wearing size L.
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Model height: 172cm, weight: 62kg, wearing size M.
